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The Badass B2B Growth Guide
The Foundation
Play F0: The #1 Rule of Selling
Play F1: Know Your Market
Play F2: Having a Growth vs. Fixed Mindset
Play F3: Don't Be a Debbie Downer
Play F4: How to Elegantly Explain What You Do
Play F5: Ditch the Pitch
Play F6: Starting Conversations with Strangers
Play F7: Don't Exceed Your Prospect's Speed Limit
Play F8: Solutions Disguised as Problems
Play F9: How to Explain What You Do in a Cold Email in One Sentence
Play F10: How to Start Conversations with People Who Aren't Buying
Play F11: Deposits & Withdrawals
Play F12: Why Prospects Are Guarded Around Salespeople (And What to do About it)
Play F13: Detaching from the Outcome (Video)
Play F14: How to Sell More "Hamburgers"
Play F15: Twist the Knife
Play F16: Stay Away From This Phrase
Play 17 - A Surfer's Mind
Know Your Prospect's Jobs-to-be-Done
Play PM1: Your Market's Motivations
Play PM2: Fireballs vs. Flowers
Play PM3: How to Become An Insider
Play PM4: How to Get Your Prospect's Secret Buying Language using Jobs-to-Be Done
Play PM5: Jobs to Be Done Interview Guide
Play PM6: Example of a Jobs-to-Be-Done Interview
Play PM7: The Lingo Library
Play PM8: How to Be More Interesting to Prospects
Play PM9: How to Stay Top of Mind When Prospects Aren't Motivated Right Now?
Play PM10: How to Get the CFOs to Buy In
Outsourcing List Building
Play LB1: Getting Started
Play LB2: Defining Your Targeting Parameters Using Sales Navigator
Play LB3: The Data Enrichment Providers I Recommend
Play LB4: Example of a Lead List You'll Get Back
Cold Calling
Play CC1: The Pain Triangle
Play CC2: The Educational Based Cold Call Script
Play CC3: Example: Educational Based Cold Call Script - Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC6: Leveraging Wins to Attract Similar Clients
Play CC7: What to Say When a Gatekeeper Picks Up
Place CC9: How to Cold Call a Trade Show Lead
Play CC10 - Real Cold Call
Play CC11 - Example SaaS Cold Call Script
Play CC12: Real Cold Call - Accusation Audit
Play CC13: 14 Killer Cold Call Openers
Play CC14: The Reheat Campaign
Play CC15: Transcript of a Good Cold Call You Can Steal
Play CC16: Live Cold Call Critique
Voicemail
Play VM0: The Open Loop Voicemail
Play VM1: Five Voicemail Formulas
Play VM2: The 8.9 second voicemail
Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
Play VM4: Voicemail makeover
Play VM5: My Go To Voicemail
Cold Email Copywriting
Play CW00: Let's write a good cold email (step by step)
Play CW1: Don't Believe the Hype
Play CW2: The Triplet
Play CW3:: Go for No
Play CW4: How to Use Humor to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6: Turning a Skeptic into a Buyer
Play CW7: How to Explain Things Clearly
Play CW8: Show, Don't Tell
Play CW9: Casual Copywriting Example
Play CW10: The Secret to Creating Memorable Cold Email Copy
Play CW11: Sales Copy Teardown (Before & After)
Play CW12: Are You Pitching or Proving?
Play CW13: Example of Hype-Free Copy in a Cold Email
Play CW14: 2 Things I Learned from Jason Fried About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16: The Secret to Getting More Positive Cold Email Responses
Play CW17: 3 Ways to Increase Cold Email Response Rates
Play CW18: How to Use Emotions to Motivate Prospects
Play CW19: Steal Like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who's Your Villain?
Play CW23: How to Use Humor to Increase Response Rates
Play CW24: Ditch this word
Play CW25: What Pisses People Off?
Play CW26: Steal This Porsche Ad
Play CW26: A Magic Word
Play CW27: Be Crispy
Play CW28: Write With an Eraser
Play CW29: Cold Emailing Over the Shoulder Video
Play CW30: "What if" questions
Play CW31: What We Do vs. What You Can Do
Play CW32: Why Prospects Don't Respond (And How to Fix it)
Play CW33: 9 Cold Email Copywriting Formulas That Convert
Play CW34: Cutting the Fluff
Cold Emailing
Play CE000 - Improving cold email deliverability
Play CE:00 - The Easier Way to Start Conversations With Strangers
Play CE1: The Biggest Cold Email Mistake
Play CE2: Cold Email: Subject Lines
Play CE4: Bring Back That Loving Feeling
Play CE5: Cold Email: Follow-up After Direct Mail
Play CE6: 15 Minutes of Fame
Play CE7: Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine for the Problem
Play CE10: Example for SaaS
Play CE11: The Cold Call Email
Play CE12: Personalization at Scale
Play CE13: Cold Email From the CEO of Rippling
Play CE14: Shining a Light on a Problem
Play CE15: Informative & Entertaining
Play CE16: Introducing Two People via Email
Play CE17: The 4T Email — A High Converting Formula
Play CE18: Low Friction Calls to Action
Play CE19: Email to Start a Conversation with an Innovator
Play CE20: Educational Emails
Play CE21: How to Respond to, "Send Me Some Information" in Email
Play CE23: The Cold Email that Booked a Meeting and Sales with GEICO
Play CE24: The One Sentence Email
Play CE25: Example of a Personalized 4T Email
Play CE26: Example of a 4T Email to Target
Play CE27: 4T Email that Got the Attention of a CEO
Play CE28: A Cold Email Written by a Customer to a Prospect
Play CE29: One of the Best Cold Emails I've Ever Seen
Play CE30: Personalized Image in Cold Emails
Play CE31: Hyper-Personalized 4T Email that Got a Positive Response
Play CE32: The Cold Email that Got a Response from a Director of Sales
Play CE33: How to Write a Damn Good Email in 8 Minutes
Play CE34: 6 Low Friction Calls to Action that Start Conversations
Play CE35 Post Webinar Email that Starts Conversations
Play CE36: Cold Email that Booked a Meeting After a Prospect said, "No Thanks"
Play CE37: How to Get a Response from a Busy Person — Teardown
Play CE38: Illumination Cold Email (How to Change the Status Quo)
Play CE39: How to Respond when a Prospects Asks for Information via Email
Play CE40: What Zelda Can Teach You About Writing a Good Cold Email
Play CE41: The Radically Honest Illumination Email
Play CE42: Real Email - Educational Offer that Booked a Meeting
Play CE43: The Photoshop Cold Email
Play CE44: The Broken Clavicle Bone
Play CE45: How to Follow-Up Without Being Annoying
Play CE46: The 28 Word Email
Play CE47: The Easier Way to Book Meetings
Play CE48: Reaching Out to People Who Didn't Buy
Play CE49: Leveraging Customers for Warm Intros
Play CE50: 1 i simple idea to grow sales in 3 months
Play CE51: Emails That Look Like Texts - Alteryx
Play CE52: Emails That Look Like Texts - LeanData
Play CE53: Emails That Looks Like Texts - Tipalti
Play CE54: Email That Look Like Texts - Gong.io
Play CE55: Email That Looks Like a Text - Tax Accountant
Play CE56: Asking For Advice
Play CE57: How to write killer first sentences
Play CE58: The Cold Email Copywriting Formula That Will Increase Responses
Play CE 59: 14 Low friction CTAs that increase response rates
Play CE60: Open loop cold emails
Play CE61: Out of Office Autoresponder
Play CE62: 4T Bridging Phrases
Play CE 63: Super Short Cold Email - Outreach
Play CE64: The prospect ghosted me email
Play CE65: 19 CTAs that don't ask for a meeting
Play CE66: Leveraging Customers to Write Emails (Gravy)
Play CE67: 7 killer subject lines
Play CE68: Using "Future Pacing" in CTAs to Increase Response Rates
Play CE69: Cutting the fluff
Play CE70: Killer cold email opening lines
Play CE71: Using LinkedIn Job Adverts
Play CE72: Cold Email For a Recruiter
Play CE73: Cold Email to a Football Fan
Play CE74: Cold Email Before a Conference
Play CE75: Cold Email Checklist
Play CE75: Cold Email To Early Customers
Play CE76: Finding Words That Convert (1:54)
Play CE77: Over the Shoulder Video - Writing a Good Cold Email
Play CE78: Don't Write Cold Email Copy. Find It.
Before & After Visual Cold Emails
Play VCE 0: What are visual emails & why do they matter?
Play VCE 1: The Easiest Way to Create Images for Cold Emails
Play VCE 2: Example for Alteryx
Play VCE3: Example for ConnectAndSell
Play VCE4: Example for BoomTown
Play VCE5 - The Sticky Note
Cold Email Teardowns
Play CET 1: Teardown for Telecom
Play CET 2: Teardown for a Podcast Guest
Play CET 3: Teardown for a Car Wash Bucket
Play CET 4: Teardown for a Coach
Play CET5: Teardown for a person who want to be on my podcast
Play CET6: Teardown Chris Voss
Play CET7: Teardown for Zubtitles
Play CET8: Teardown for a triathlon coach
Play CET9: Teardown for a loud neighbor
Play CET10: Teardown for a LinkedIn Pitch
Play CET11: Teardown for a service
Play CET12: Teardown for accountant
Play CET13: Teardown for content amplification agency
Play CET14: Teardown for Protalus Insoles
Play CET15: Teardown for a Tax Accountant
Play CET16: Teardown for a Triathlon Coach
Play CET17: Teardown for a Gutter Cleaning Service
Play CET18: Teardown for LeanData
Play CET19: 4T Email Examples You Can Steal
Play CET20: Teardown for Managing Negative Review Service
Play CET21: Teardown for CaptivateIQ
Play CET21: Teardown - Cutting the Fluff
Play CET22: Teardown for a Talent Service Placing Salespeople
Play CET23: Teardown for Snowflake
Play CET24: Teardown for a recruiter
Play CET25: Teardown for a social media agency
Play CET26: Teardown for Mortgage Refinancing
Play CET27: Teardown for CaptivateIQ
Play CET28: Teardown for a services based business
Play CET29: Teardown for a data provider
Play CET30: Teardown for a recruiter
Play CET31: Teardown for Third Party Logistics
Play CET32: Teardown for Rev
Play CET33: Teardown for Recruiter (Sales)
Play CET44: Armand @ Pave Wizard Email
Play CET45: Lunch bribe Email
Play CET46: Teardown for CaptivateIQ
Play CET47: Teardown for Pave
Play CET48: Teardown for Ecommerce Returns Solution
Play CET49: Teardown for an Editor
Play CET50: Teardown for Tango
Play CET52: Teardown for Munch
Play CET53: Teardown for On Screen Authority
Play CET54: Teardown for a Service (Phone Ready Leads)
Play CET55: Teardown for a Service
Play CET56: Teardown for an Accountant
Play CET57: Teardown for Warmbox.ai
Play CET58: Teardown for SDR as a Service
Play CET59: Teardown for GONG
Play CET 60- Teardown for Cockroach Labs
Play CET 61 - Teardown for a Service
Play CET 62: Teardown for Phone Ready Leads
Play CE 63: Teardown for Natural Gas (Sprague)
Play CE 63: Teardown for a Fractional Engineer
Play CE 54: Teadown for SEO service
Play CE 55: Teardown for SpotHero
Play CE56: Teardown for Logistics
Play CE57: Teardown for SaaS (Real Estate)
The Hall of Fame: Cold Outreach with Positive Responses
Play EV 1: Graham's Email
Play EV2: Tanner's Email
Play EV:3 Richard's Email
Play EV:4 Ivan's Follow Up Emails to Booked Meeting
Play EV5: Ben's Entire LinkedIn Message Thread that Got a Meeting
Play EV6: Jackie's Email that Landed a Job Interview
Play EV7: Josh's Email
Play EV8: Harry's Email
Play EV9: Chris's Email
Play EV10 Brandon's Email
Play EV10: Jam's Email
Play EV11: Kristian's Email & Video
Play EV12: Anna's Email
Play EV13: Peter's Email
Play EV14: Stephen's LinkedIn Message with Response
Play EV 15: Sam's Email
Play EV17: Brandon's Email
Play EV18: John's Email
Play EV19: Shaun's Email
Play EV20: Jake's Cold Email
Play EV21: Josh's Email
Play EV22: Madison's Email
Play EV23: Oliver's LinkedIn Connection Request
Play EV24: Oliver's Email
Play EV25: JT's Email
Play EV26: Oliver's Before & After Visual Email
Play EV27: Aaron's Email
Play EV28: James's email
Play EV29: Braun's email that landed Aetna
Play EV30: Adam's Email
Play EV31: Josh's Open Loop Email
Play EV32: Dan's Email
Play EV33: Claire's Email
Play EV34: Linda's Email - Content Amplification
Play EV35: Armand's Email
Play EV36: Theo's Email
Play EV37: Matt's Email
Play EV38: Stafano's Email
Play EV39: Gino's Email + Video Follow Up
Play EV40: Robert's Email
Play EV41: Email for a Freelancer/Copywriter
Play EV42: Killer Cold Email - Services Business
Play EV43: Peter's Email
Play EV 44: Matthew's Cold Email
Play EV 45: Rev Genius
Play EV46: Gabriel's Email
Play EV47 - Sebastian's Detach Email
Play EV48 - Jared's (Nooks) Email
Braun's Cold Emails (2008-2014)
Vonage
Verizon
Dish Network
Geico
Prudential (Ghosted)
Aetna
AARP
Abbott
ING Bank
Molson Coors
Florida Power & Light
Humana
Kodak
Sears
Salesforce
Chase
Vanguard
Abbvie
The Initial Sales Conversation
Play DC0: The Initial Conversation Script
Play DC1: How to Improve Your Meeting Show Rate
Play DC2: Finding Problems
Play DC3: Asking for the Sale
Play DC4: How to Separate Yourself From the Competition
Play DC5: Your Product Story
Play DC6: Client Story
Play DC7: Don't Bruise the Ego
Play DC8: Testing for Commitment
Play DC9: Overcoming the Status Quo Bias
Play DC10: An Insightful Question
Play DC11: Price Anchoring
Play DC12: How to Expedite Contract Execution
Play DC13: Don't Discount. Do this Instead.
Play DC14: The Post Meeting Video Summary
Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call
Play DC16: How to Reduce Meeting No Shows
Play DC17: A Big Mistake Salespeople Make WIth Inbound Leads
Play DC18: Preventing Deals From Being Stuck
Leveraging Customers for New Opportunities
Play LC1: How to Ask for Referrals
Play LC2: Interviewing Customers
Play LC3: One Question to Generate 20% More Revenue
Play LC4: How to Ask for a Testimonial Without Sounding Salesy
Play LC5: Reactivating a Past Customer
Play LC6: Asking for Video Testimonials
LinkedIn
Play LI1: Your Headline
Play LI2: Connection Requests with 70% Acceptance Rate
Play LI3: The Most Phenomenal LinkedIn Connection Request
Play LI4: The Video Connection Request Pitch
Play LI5: Yet Another High Converting LinkedIn Connection Request
Play LI6: Nelly's LinkedIn Voice Message that Got a Sale
Play LI7: "Thanks for Connecting" Video Message
Play LI8: Example of a Connection Request with a High Accept Rate
Play LI9: How to Start Conversations with Anyone on LinkedIn
Play LI10: Educational-Based LinkedIn Connection Request
Play LI11: LinkedIn Voicemail
Play LI12: Braun's LinkedIn Messages Cadence
Play LI13: The Mere Exposure Effect
Play LI13: Aleksi's Voice Note With Positive Response
Direct Mail
Play MI1: 7 Ways to Create a Memorable First Impression
Play DM2: Direct Mail Examples
Play MI3: One Easy Way to Make Your Customers Happy
Play DM4: Dale Dupree's Red Brick
Play DM5: Send an Old Fashioned Telegram
Play DM7: The "Lumpy" Mail
Play DMI9: Emma's Letter Campaign
Play DM10: Bike Tubes
Play DM 11: Example for a Broker or Real Estate Agent
Play DM 12: The Cold Call Letter
Play DM13: Example for Outsourced IT Services
Defusing Objections
PlayDO00: Diffusing Objections Video Lecture
Play D01: How to Diffuse 34 Sales Objections Ebook
Play DO2: Preventing Objections by Making the Skeleton Dance
Play DO3: One Question that Will Help You Waste Less Time Chasing
Play DO4: Why Are You Better Than Your Competitors?
Play DO5: I Don't Have a Budget
Play DO6: Answering "What Do You Do?"
Play DO7: Diffusing "Your Price Is Too High"
Play DO8: Send Me a Proposal
Play DO9: Diffusing "Can You Send Me Some Information?"
Play DO10: "If We Find a Need, We'll Keep You in Mind."
Play D011: Role Play - "We Already Have a Vendor."
Play DO12: Prospects Ask You to Send Them Info Via Email
Play DO13: "We went with another vendor."
Play DO14: Defusing "How did you get this number?"
Play D15: We Have a Vendor (response via email)
Play DO16: "I'm not interested." (how to respond via email)
Play DO17: Diffusing, "I'm all set" Over Cold Email
Play DO18 - "Contact me next quarter." (Via Email)
Inbound Leads
Play IN1: How to Respond to an Inbound Lead
Play IN2: Inbound Cold Call Critique
Play IN3: Post Webinar Follow Up Email
Negotiating
Play NE1: Example of a Negotiation with a Jeweler
Play NE2: Example of a Negotiation with a Client
Play NE3: Real Contract Negotiation
Building Credibility
PLAY NU1: Top of Mind Campaign Email
Play NU2: Example Nurture Track You Can Steal
Play NU3: A Shortcut for Building Credibility
Video Prospecting
Play VP1: Example of an Email and Video that Booked a Meeting
Play VP2: Tyler Meckles Video
Play VP3: Tyler Washington's Video
Play VP4: Jason Bay's Video
Play VP5: Walking
Play VP6: Video Email For a Service
Sequences
Play SQ1: Meeting Reminder Sequence
Play SQ2: No Show Sequence
Play SQ3: Prospect Ghosted You Sequence - Accusation Audit
Play SQ4: Personalized Cold Email Sequences
Play SQ5: Rippling's Cold Email Sequence
Getting a Job
Play GJ1: The Cold Email that Prompted a CEO to Give the Sender a Job
Play GJ2: Don't Send a Resume, Do This Instead
Play G23: Unconventional Cold Email to Land an Interview
The Prospecting Process
Play PP1: Overview
Play PP2: 6 Ways to Personalize Emails
Play PP3: Step 1: Creating Custom Fields
Play PP4: VIDEO Create Your Sequence
Play PP5: VIDEO WALKTHROUGH - Scaling Personalization
Play PP5: Boolean Searching for Prospect on LinkedIn (Over the Shoulder Video)
Play PP6: Example of a Personalized Sequence
Following Up
Play FU1: Chris Voss Inspired Email When a Prospect Ghosts You
Play FU2: No Response — The Apology Email
Play FU3: No Response — The Presumptive Negative
Play FU4: No Response — The Hail Mary
Play FU5: Real Cold Call — Falling on the Sword - Gaggle
Play FU6: Real Example — Surrender Email w/response
Play FU7: Real Email Exchange to Ghosted Prospect - Voss Method
Play FU8: Expressed Interest Then Disappeared
Play FU9: Cold Email Follow-Up Bumps
Play FU10: Example of a one sentence follow up + positive response
Play FU11: Ghosted Lead - Real Email + Response
Play FU12: The Post-Webinar Email
Play FU13: Ghosted Prospect Real Call
Play FU14: 8 Effective Follow Up Messages
Play FU15: Ask for Feedback Email
Play FU16: Email For When A Referral Goes Dark
Play FU17- Follow Up Using Labels
Play FU18 - When You Lose to a Competitor
Play FU19: Falling on the Sword
Memes
Play M1: Prospect Ghosted You
Play M2: Florin's Meme
Play M3: Alex's Meme POS
Play M4: Josh's Matillion Meme
Play M5 - Video Meme
Slideshows
Play SS1: My Brothers's $25m Talk Track
Play SS2: Braun's 12 Rules of Selling
Play SS3: Feeling Anxious? Thought So.
Play SS4: Stories vs. Facts
A Killer Way to Ask for Referrals
Play REF1: How to Ask for a Referral Without Feeling Awkward
Internal Communication
How To Be Less Direct In a Email
ChatGPT
CH01: Using ChatGPT to Write Cold Email
Case Study Cold Email
Play DM13: Example for Outsourced IT Services
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